“The digital world is vigorous and allows businesses to impel the limits and seek continual improvement.”
Top 8 Latest Digital Trends in the Business Market
The entire industry moves at a breakneck pace, meaning you can’t look backward even for a second if you want to keep up. To help you move ahead your competitors, we have come up with a list of the top digital transformation insights from 2016 that could shape the world of digital in 2017 with the digital trends.
The Digital Trends Of The Year 2017
It is important to satisfy customers by creating such premier experiences that is based on digital technology thus increasing sharp insight related to upcoming market and in turn planning things out accordingly. Please go through the below digital trend of the year 2017 for your knowledge:
Gamification can inspire renewed energy and motivation in the office. Gamification is a science, technology-driven process that motivates employees via point scoring such as a game, thus creating a personal challenge. The method of gamification involves badges, leader boards and points that can be used for rewards, achievement and recognition.
2 Mobile Moments
Mobile moments are short but they are frequent instances of need when customers reach for their mobile devices to get what they want as fast and perfectly as possible. It’s these moments that marketers must capitalize on because many of these moments are I-want-to-know, I-want-to-buy, I-want-to-go or I-want-to-do moments, where you can engage with prospective customers in a one-on-one transaction.
3 Customer Journey Maps
A customer journey map is one of the most powerful methods of identifying and understanding the needs of your customers. By mapping out each and every step of interaction between a customer and your digital product, you can ensure that your offering always meets or exceeds their needs and desires. Folks if you want to know about best marketing strategies for small businesses, then read on small businesses marketing strategies.
4E commerce Re-platforming
We encounter this often. The survival of an e-commerce business requires re-platforming. Essentially, re-platforming is wandering from a current e-commerce platform to another with the goal of creating competitive advantage in an increasingly disrupted and complex digital marketplace.
Instead of bombarding every buyer with the exact same message, such as information about your latest tropical plants, there are methods of advertising being cultivated that directly market to a customer depending on their needs, such as people who have an Australian native garden. Retailers are now able to advance their offerings from mapping past shopping choices to predicting shopping decisions by assessing big data information and insights. This makes a way for a personalization strategy to make sure you market the right messages to the right audience segments.
6 POC vs MVP
There is a fundamental difference between a proof of concept (POC) and a minimum viable product (MVP). A POC is largely used to determine technical and design challenges. On the other hand, an MVP is a concept that not only defines the product design but also answers almost all technical questions and tests fundamental business strategies.
7 Conversational Chat Bots
Now coming to Bots. They are the conversational agents that live inside messaging platforms like Facebook Messenger and Slack. We’ve already heard the term “conversational apps,” and bots are now everywhere. Reinventive bots with intelligent context have made them the best bet to succeed apps & websites. Consequently, Microsoft has tried to get ahead of this trend with Microsoft Bot Framework.
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8 Data visualization
Visualizing data using appropriate techniques can reveal insights for decision-makers to make informed, data-driven choices.
There’s many more topics we could have covered such as remote workforces, augmented and virtual reality, big data, the internet of things and artificial intelligence, which are all worth keeping an eye on in 2017. There is no question that digital transformation has become a necessity, but these tips can help you build an agile, adaptable business model that is designed to thrive long into the future.
The Final Words:
Now let’s have a general talks on global digital in 2017. The most exciting milestones is that more than half of the world’s population now uses internet with more than 3.75 billion people online today. The number of social media users across the globe grew by more than 20% over the past 12 months, with well over one-third of the world’s population now using social media every month.
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